A haul video is a
video
Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) syst ...
recording, posted to the Internet,
in which a person discusses items that they recently purchased, sometimes going into detail about their experiences during the purchase and the cost of the items they bought. The posting of haul videos (or ''hauls'') was a growing trend between 2008 and 2016.
Details
The posting of haul videos was a growing trend between 2008 and 2016.[ Some of the individual videos have received tens of millions of views. Many young adults (mostly women)]cosmetics
Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect ...
, accessories
Accessory may refer to:
* Accessory (legal term), a person who assists a criminal
In anatomy
* Accessory bone
* Accessory muscle
* Accessory nucleus, in anatomy, a cranial nerve nucleus
* Accessory nerve
In arts and entertainment
* Accessory ...
, shoes, postage stamps, etc.).[
Before haul videos became an online trend, millions of people][ spent time watching other people, in technical product videos, unbox their latest new gadgets and technology. The trend of ''"]unboxing
Unboxing is the unpacking of products, especially high tech consumer products, where the process is captured on video and uploaded to the internet. The item is then also explained in detail and also can sometimes be demonstrated as well.
Yah ...
videos"'' had emerged during 2006.[
Haul videos also have led to celebrity status for some people.][ Other haul video bloggers have entered sponsorship deals and advertising programs from major brands.
Haul videos are rarely negative about the products.][ This aspect of the genre of haul videos makes sponsorship by brand advertisers particularly appealing. Brands such as J.C. Penney contacted haulers as part of their marketing efforts for Back To School 2010.][
Haul videos also convinced three San Francisco Bay area natives to launch HaulBlog][ – a parody site that creates fake haul videos which poke fun at the phenomenon. The site is also home to the original monthly web series "The Haul Monitor"][ a humorous commentary show that features haul videos from around the community.
]
Fashion media
Sarah Sykes and John Zimmerman of Carnegie Mellon University, HCII and School of Design, in the article "Making Sense of Haul Videos: Self-created Celebrities Fill a Fashion Media Gap",
Federal Trade Commission
The United States Federal Trade Commission recently enacted laws[ to regulate many types of online publishers and content creators. The posted information includes ]blogging
A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order s ...
and podcast
A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosin ...
ing in text, images, audio and video. While any publishers (including the haul-video creators) are allowed to accept free merchandise[ and advertising, the gifts or payments must be fully (and clearly) disclosed to reveal being paid by a ]brand name
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
, as a sponsor, to review a product.
The Canadian Radio-television and Telecommunications Commission is also closely monitoring such Internet activities.[
]
See also
* Conspicuous consumption
*Outfit of the day
An outfit of the day (commonly abbreviated OOTD) is where fashion bloggers show what clothes (or outfits) they wear on a particular day or occasion. These are often found on social media websites, such as Tumblr, Instagram, and Pinterest, as well ...
*Unboxing
Unboxing is the unpacking of products, especially high tech consumer products, where the process is captured on video and uploaded to the internet. The item is then also explained in detail and also can sometimes be demonstrated as well.
Yah ...
References
{{Reflist
External links
Brands and stores want haul videos
Cómo hacer un haul de ropa
Blogging
Social media
2000s fads and trends
2010s fads and trends
2020s fads and trends